I know the headline is blunt, but I needed to get the point across: I don’t believe in fitness trends that lean heavily on New Year's resolutions. If you're a regular at a gym, you probably know about the "resolutioner" phenomenon firsthand. The fitness industry pulls people in with promises of "New Year, New You!" and pushes new gym memberships for the immediate benefit of more sales. But these kinds of drastic changes can backfire for customers. It is the gyms who make the most money off customers who only show up once or twice.
Making a concrete fitness change can be difficult and painful. Our relationships with our bodies are grounded in our emotional histories and family issues; perhaps you've been bullied about your weight or have never found sports and fitness spaces welcoming. That is okay. I have felt this too. But these vulnerable parts of ourselves should never be exploited for profit. Real change happens 365 days a year. It's about living the change over making a one-time decision.
As for LED Queens Fitness Apparel, I want LED Fans to use my products all year long. My products are made to last alongside a real commitment to health. As the leader of the brand, I don't exploit negative feelings about oneself to get a few sales; instead, I support LED Fans fitness goals year-round. If you need advice on gyms, nutrition, or motivation, I can point you in the direction of people who have the right knowledge to help you with your goals.
Winning the fitness game is about true inner change and being kind to ourselves. When we find that peace, the other parts--such as fat loss, better bloodwork, good sleep, and healthier bodies--are more likely to fall into place. So here's what I have to say to the resolution trends in the industry: fuck no, you've got to go.
Founder and Designer