At LED Queens, we believe fitness is more than just looking good in skintight spandex—it’s about strength, identity, queerness and community. We create apparel that empowers queer athletes, bodybuilders, and fitness enthusiasts to express themselves and take up space. Our mission is to blend high-performance sportswear with unapologetic self-expression, while championing inclusivity, body positivity, and queer liberation.
OUR CORE VALUES
1. Queer Empowerment & Visibility
We design to validate queerness—physically, mentally, and culturally. Fitness is a space for all bodies, and we are here to break barriers, challenge stereotypes, and celebrate queer power in sports and bodybuilding.
- We feature real queer people in our campaigns.
- We reject body-shaming and celebrate all fitness levels, sizes, and gender expressions.
- We design for boldness—because queer people deserve to take up space.
2. Radical Inclusion & Community
LED Queens isn’t just a brand—it’s a living, breathing book of ideas. We stand by our community and create gear that represents our diverse, global audience.
- We prioritize queer, trans, and nonbinary athletes in our storytelling.
- We uplift BIPOC voices in fitness and ensure representation in our work.
- We believe in supporting LGBTQ+ businesses and creators whenever possible.
- We believe in bypassing the status quo in order to achieve equality and equitable outcomes for those who need lifting up.
3. High-Performance Design for Every Body
Our gear is engineered for real workouts and real bodies. We know what it takes to train hard, and we design our apparel to match that intensity.
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No compromises: Our tights, swimwear, and tops are built for movement and durability.
- We focus on technical innovation—moisture-wicking, high-performance fabrics, and size-inclusive fits.
- Every design is wear-tested by athletes to ensure quality, comfort, and style.
4. Fierce Individuality & Self-Expression
In a world that often tries to make queer people conform, we celebrate individuality. Our designs embrace color, boldness, and unapologetic queerness.
- We reject dull, boring gymwear. The colors of the rainbow are our palette.
- We embrace queer aesthetics—from cyberpunk to retro-futurism, from fetish gear to superhero-inspired styles and gender expansive themes.
- We want you to train hard and be queer AF doing it.
5. Ethics & Sustainability in Business
As a queer-owned brand, we run LED Queens with integrity and transparency. Our commitment to ethical production and business practices means:
- We create small-batch, intentional designs to minimize waste.
- We seek partnerships as often as possible with BIPOC and queer businesses, as a way to give back to our community.
- Many of our products are made on-demand, which reduces warehouse waste and aims to lower the impact on landfills.
- We prioritize responsible manufacturing partners.
- We are committed to fair labor and ethical sourcing.
- We build our business to support queer economic empowerment.
6. Community Investment & Giving Back
LED Queens exists because of the strength and resilience of the LGBTQ+ community. We believe in giving back in meaningful ways, beyond just words.
In 2025, 10% of our profits will be donated to Howard Brown Health in Chicago. This organization provides critical healthcare and advocacy for queer and trans people, ensuring access to gender-affirming care, STI/HIV prevention, mental health services, and more.
When you shop with LED Queens, you are directly supporting LGBTQ+ health and empowerment.
📖 Learn more about Howard Brown Health → https://howardbrown.org
ACTIVISM & IMPACT
We don’t just sell tights—we advocate for change. Fitness should be a space where queer, trans, and nonbinary people feel safe, seen, and celebrated. Our activism focuses on:
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LGBTQ+ Health & Fitness Access – Supporting organizations that make gyms and sports more inclusive.
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Body Liberation – Fighting against toxic fitness culture that promotes unattainable, cisnormative beauty standards.
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Queer Economic Empowerment – Amplifying and collaborating with queer entrepreneurs, artists, and small businesses.
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Anti-Racism & Intersectionality – Recognizing that true inclusivity means centering BIPOC, disabled, and marginalized voices in fitness and business.
LED Queens is more than gear—it’s a statement. Keep it queer.
