Brand Strategy Audit for 2026
A high-level diagnostic for brands navigating AI, generative search, and a changing creative economy.
Welcome to LED Queens
LED Queens is entering a new chapter. What began as a gallery of queer spandex worlds has evolved into a creative studio and strategy practice — blending product thinking, queer-centered storytelling, and more than 15 years of experience across publishing, photography, content design, and digital strategy.
While our limited-edition spandex collections will always remain part of our DNA, LED Queens now focuses on helping creators, founders, and small businesses build stories, systems, and brands that stand out. This evolution allows us to bring the same imagination, rigor, and queer strength that shaped our apparel into a suite of services rooted in clarity, creativity, and bold identity.
Thank you for being part of the transformation.
Cesar Torres
Founder
Keep It Queer Blog
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The New Mandate: Why We Built the LED Strategy Lab
LED Queens has entered a new phase. What began as high-performance apparel for queer visibility has evolved into something more durable: a strategy lab focused on intelligence, identity, and architecture....
The New Mandate: Why We Built the LED Strategy Lab
LED Queens has entered a new phase. What began as high-performance apparel for queer visibility has evolved into something more durable: a strategy lab focused on intelligence, identity, and architecture....
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Your Branding Playbook for 2026
In 2025, brand growth requires precision. The era of easy reach is over—AI-enabled SEO (Generative Engine Optimization) is rewriting the rules of discoverability, global tariffs are reshaping costs, and consumers...
Your Branding Playbook for 2026
In 2025, brand growth requires precision. The era of easy reach is over—AI-enabled SEO (Generative Engine Optimization) is rewriting the rules of discoverability, global tariffs are reshaping costs, and consumers...
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When Powerful Leaders Refuse to Name the Problem
In the past few weeks I’ve been reaching out to some of the most influential people in my networks — thought leaders in product design and UX, editors in chief...
When Powerful Leaders Refuse to Name the Problem
In the past few weeks I’ve been reaching out to some of the most influential people in my networks — thought leaders in product design and UX, editors in chief...