LED Queens: A New Era of Queer Strength + Creative Strategy

LED Queens began as a bold experiment: queer fitness apparel designed to make people feel powerful in their own bodies. For eight years, we created tights, singlets, prints, and stories that celebrated identity with unapologetic color, athleticism, and gender-expansive energy. What started as a small one-person project grew into a global micro-brand with a fiercely loyal community.

But LED Queens has always been more than retail. It has been a creative studio, a storytelling vessel, and a way of life—rooted in discipline, imagination, and queer strength.

From Apparel to Creative Strategy + Coaching

After nearly a decade in e-commerce, the landscape shifted. Rather than force the brand into a model that no longer aligns with our creative or economic reality, LED Queens now focuses on the work that has always powered it from behind the scenes:

• Product Strategy
  Guiding creators, founders, and small brands as they shape physical and digital products with focus, intention, and purpose.
• Content Strategy
  Crafting story-driven, long-form content frameworks that build trust, depth, and authority—instead of relying on burned-out social platforms.
• Marketing & Design Services
  Creative direction, brand identity, pattern design, launch strategy, and the visual language that made LED Queens iconic.
• Queer Strength Life Coaching
  One-on-one coaching rooted in identity, embodiment, discipline, and creativity—helping people build lives and businesses with courage and clarity.

LED Queens is now a studio for transformation: creative transformation, personal transformation, brand transformation.

The Thread That Connects Every Chapter

What LED Queens created through apparel is what it now creates through services:

• A sense of power in one’s body and ideas
• A bold aesthetic rooted in queer expression
• Discipline, intention, and craft
• A refusal to shrink
• A commitment to building your own world

LED Queens still stands for strength—just in a new medium.

The Founder

LED Queens is led by Cesar Torres (they/them), a product strategist, designer, author, and queer strength coach with more than 20 years of experience across technology, branding, publishing, and creative direction.

Cesar built LED Queens from the ground up, scaling it from a kitchen-table idea to a globally recognized micro-brand. They now bring that expertise directly to clients who want to create something daring, meaningful, and unmistakably theirs.

What’s Next

The apparel years will always be part of LED Queens’ legacy. But this new era opens the door to deeper work: guiding creators, founders, and dreamers through the process of building, evolving, and reimagining their lives and their brands.

LED Queens is still here, still fierce, and still building worlds—just with new tools, new purpose, and a future pointed toward transformation.