Branding, Product & Content Strategy Services with LED Queens

Branding & Content Strategy Consulting for High-Growth Teams

You’ve built something powerful. Now you need strategy, clarity, and a creative partner who can elevate your brand—without losing the soul that makes it unique.

For the past 20 years, I’ve helped organizations transform the way they communicate, launch, and grow. My work spans Fortune 100 companies, media organizations, and bold creator-led startups. Today, I offer consulting services through LED Queens to founders, small teams, and brands that want to scale with intention and creative excellence.

What I Bring to Your Business

I am a product strategist, creative director, and entrepreneur whose experience bridges storytelling, digital ecosystems, and high-performance brand building.

 Building Brands That Scale (and Last)

I founded LED Queens, an LGBTQ+ fitness and apparel brand that has grown from a single concept into a global direct-to-consumer shop with a deeply engaged community. I built this business from the ground up—product development, e-commerce, branding, manufacturing, content, and CX all included. I know how to scale without venture capital, and how to stay profitable as a solo operator.

Transforming Content Into a Strategic Asset

At Ars Technica, I helped shape one of the most trusted editorial voices in technology journalism. Later, at Wirecutter, I played a key role in refining the site’s content strategy and knowledge models—work that contributed to its acquisition by The New York Times. I understand content not just as words, but as systems: SEO, information architecture, workflows, and the qualitative details that make content truly useful.

Enterprise-Grade Product & Marketing Alignment

At Razorfish, I led strategy for Ford Pro’s EV charging and financing products, shaping roadmaps, CRM ecosystems, and go-to-market frameworks for global B2B audiences. I help organizations align product, marketing, and storytelling so teams execute with clarity.

Consulting Services

Whether you're a creator, startup founder, or brand director, I help you unlock the strategy and clarity you need to grow. My offerings include:

Brand Strategy

  • Positioning & storytelling
  • Voice & tone development
  • Brand ecosystems
  • Messaging frameworks

Product & Digital Strategy

  • Product visioning & roadmap design
  • Audience research & segmentation
  • UX and information architecture
  • DTC and e-commerce optimization

Content Strategy

  • Editorial planning & content systems
  • Knowledge architecture
  • SEO-aligned content models
  • Launch & campaign frameworks

Creative Direction

  • Campaign concepts
  • Photography, visuals & identity alignment
  • Creator + brand narrative integration

Why Clients Choose to Work With Me

  • I blend creative intuition with operational clarity.
  • I bring real entrepreneurial experience—not theory.
  • I work fluidly across product, brand, and editorial worlds.
  • I help teams focus, prioritize, and launch what matters.
  • I deliver strategy that is readable, actionable, and human.

I’m not here to hand you jargon-heavy decks or one-off audits. I’m here to partner with you—to understand your brand’s purpose, your audience, and your goals so we can create a strategy that actually moves your business forward.

How to Work Together

I currently offer one-on-one consulting sessions, fractional strategy support, and short-term engagements for brand or product launches.

To begin, book an introductory session or contact me with details about your project.

Let’s build something remarkable.